Kia sold 194,124 battery-electric vehicles globally in 2024 on a wholesale basis, alongside 382,764 hybrids and 67,797 plug-in hybrids. This overview separates those powertrains, distinguishes observed results from company targets, and identifies where the wider market data is U.S.-specific rather than Kia-specific.
Key Kia Electric Car Statistics
The most useful headline figures span sales, strategy, production context and sustainability:
- In 2024, Kia sold 194,124 battery-electric vehicles globally on a wholesale basis.
- In 2023, Kia sold 198,314 battery-electric vehicles globally on a wholesale basis.
- In 2022, Kia sold 156,500 battery-electric vehicles globally on a wholesale basis.
- In 2024, eco-friendly vehicles represented 27.0% of Kia sales globally, including HEVs, PHEVs and EVs.
- In 2024, Kia sold 644,685 eco-friendly vehicles globally, combining HEVs, PHEVs and EVs.
- Kia’s 2030 annual EV sales target is 1.6 million vehicles globally, a company forecast rather than realized sales.
- Kia’s 2030 total annual sales target is 4.3 million vehicles globally, including the EV target.
- Kia projects 2.48 million electrified-model sales in 2030 globally, including HEVs, PHEVs and battery EVs.
- Kia planned to expand its EV line-up to 15 models by 2027 globally.
- In 2024, Kia sold 382,764 HEVs globally, making hybrids its largest eco-friendly powertrain category.
- In 2024, Kia sold 67,797 PHEVs globally, a category distinct from battery-electric vehicles.
- In 2024, Kia sold 3,089,457 vehicles globally, including domestic, overseas and special sales.
- In 2024, Kia sold 540,010 vehicles in South Korea, across all powertrains.
- In 2024, Kia sold 2,543,361 vehicles outside South Korea, across all powertrains.
- In 2024, Kia’s global Scope 1 and 2 emissions totaled 1,178.5 thousand tonnes CO2e at production sites.
- In 2023, Kia’s production sites consumed 3,637,639 MWh of energy globally, covering domestic and overseas facilities.
- Kia targets 100% renewable energy at facilities worldwide by 2040, a corporate target rather than achieved performance.
- EPA projected BEVs and PHEVs would reach 15% of U.S. light-duty production in model year 2024, an industry-wide forecast.
Contents
- Key Kia Electric Car Statistics
- Kia Electric Car Sales Statistics and Trends
- Kia EV Strategy, Targets and Model Expansion
- Kia EV, Hybrid and Plug-in Hybrid Sales Data
- Kia Electric Vehicle Markets and Production Context
- Kia Electric Car Emissions and Energy Statistics
- Kia EV Performance and Wider Electric-Car Market Data
Kia Electric Car Sales Statistics and Trends
Kia’s battery-electric sales are reported globally on a wholesale basis. The company’s EV category is separate from HEVs and PHEVs, so the figures below should not be read as total electrified sales.
| Year | Battery-electric vehicles sold | Geography and basis |
|---|---|---|
| 2022 | 156,500 | Global Kia operations; wholesale |
| 2023 | 198,314 | Global Kia operations; wholesale |
| 2024 | 194,124 | Global Kia operations; wholesale |
Source: Kia Sustainability Report 2025.
Kia’s reported EV sales increased by 41,814 vehicles from 2022 to 2023, based on the company’s rounded whole-vehicle counts. They then fell by 4,190 vehicles from 2023 to 2024, leaving 2024 below the 2023 peak in this series.
Eco-friendly sales moved upward even while battery-EV sales softened in 2024. Eco-friendly means HEV, PHEV and EV in Kia’s reporting: the combined category rose from 492,593 vehicles in 2022 to 598,846 in 2023 and 644,685 in 2024.
- Eco-friendly vehicles represented 23.5% of Kia sales in 2022 globally.
- Eco-friendly vehicles represented 26.3% of Kia sales in 2023 globally.
- Eco-friendly vehicles represented 27.0% of Kia sales in 2024 globally.
These percentages are management-accounting measures and include hybrids and plug-in hybrids, not only battery-electric cars. The Kia Sustainability Report 2025 is the source for the 2022–2024 performance series.
Kia EV Strategy, Targets and Model Expansion
Kia’s strategy combines battery EVs with HEVs, PHEVs and purpose-built vehicles. Its forecasts therefore describe a broader electrification program, not an EV-only sales plan.
| Measure | Company plan | Period |
|---|---|---|
| Annual EV sales | 1.6 million vehicles | 2030 |
| Total annual sales | 4.3 million vehicles | 2030 |
| Annual electrified-model sales | 2.48 million vehicles | 2030 |
| Electrified share of total sales | 58% | 2030 |
| EV line-up | 15 models | 2027 |
Source: Kia presents roadmap to lead global electrification era through EVs, HEVs and PBVs.
The 2030 electrified-model projection includes HEVs, PHEVs and battery EVs. Kia also planned EV production at 13 global factories and listed EV2, EV3, EV4 and EV5 among the additions to its line-up; those plans were stated in a 2024 strategy announcement and may change.
The 2024 business plan included two new models, EV3 and the K4 sedan, plus product enhancements for EV6, K8 and Sportage. Kia targeted 3.2 million wholesale vehicle sales and a 3.8% market share in 2024, while noting that the later reported annual result uses a different release.
Other plans show why EV and hybrid counts should remain separate. Kia planned eight HEV models in 2026, up from six in 2024, and nine HEV models in 2028; it also targeted 250,000 annual PBV sales in 2030, including 150,000 PV5 and 100,000 PV7 units.
Kia planned to invest KRW 38 trillion through 2028 to secure future competitiveness. The investment plan is corporate-wide and is not presented as EV-only spending.
Kia EV, Hybrid and Plug-in Hybrid Sales Data
Kia’s 2024 powertrain mix illustrates the scale difference between battery EVs and other electrified categories.
| Powertrain | 2022 | 2023 | 2024 |
|---|---|---|---|
| HEV | 254,327 | 311,671 | 382,764 |
| PHEV | 81,766 | 88,861 | 67,797 |
| Battery EV | 156,500 | 198,314 | 194,124 |
| Combined eco-friendly | 492,593 | 598,846 | 644,685 |
All figures are global Kia wholesale sales. Source: Kia Sustainability Report 2025.
HEVs were Kia’s largest eco-friendly powertrain category in 2024, with 382,764 vehicles. Battery EVs accounted for 194,124 of the 644,685 eco-friendly vehicles, while PHEVs accounted for 67,797.
Combined eco-friendly sales increased by 152,092 vehicles from 2022 to 2024. That is a change in the combined HEV, PHEV and EV category, not a battery-EV-only increase.
The 2024 report also records 644,685 eco-friendly vehicles against a prior 2024 target of 760,888. Kia’s sustainability reporting notes that the target and performance may use different reporting timing or accounting bases, so the comparison should not be treated as a like-for-like performance ratio.
Kia Electric Vehicle Markets and Production Context
Global EV totals sit within a much larger all-powertrain sales base. Kia reported 3,089,457 vehicles sold globally in 2024, including 6,086 special vehicles.
| 2024 sales measure | Vehicles | Scope |
|---|---|---|
| Total global sales | 3,089,457 | Domestic, overseas and special sales |
| South Korea | 540,010 | All powertrains |
| Outside South Korea | 2,543,361 | All powertrains |
| Special vehicles | 6,086 | 2,136 domestic; 3,950 overseas |
Source: Kia sold 3,089,457 vehicles in 2024. The domestic total was 4.2% lower than in 2023, while overseas sales increased 1.0%.
Selected model totals provide market context but are not EV-only measures. Kia sold 12,851 EV3 units and 14,978 Niro units in South Korea in 2024; Niro sales include its available powertrains.
Outside South Korea, Kia sold 513,462 Sportage units and 250,349 Seltos units in 2024. These model totals likewise include available powertrains and should not be used as battery-EV sales.
Kia Electric Car Emissions and Energy Statistics
Kia’s corporate environmental metrics concern production sites and value-chain accounting. They do not measure charging energy or the lifetime emissions of an individual Kia electric car.
| 2024 production-site metric | Reported value |
|---|---|
| Scope 1 and 2 emissions | 1,178.5 thousand tonnes CO2e |
| Scope 1 direct emissions | 386.3 thousand tonnes CO2e |
| Scope 2 indirect emissions | 792.2 thousand tonnes CO2e |
| Scope 1 and 2 intensity | 0.43 tCO2e per vehicle unit |
Source: Kia Sustainability Report 2025.
In 2023, Kia’s domestic and overseas production sites consumed 3,637,639 MWh of energy. Domestic sites used 2,322,506 MWh, overseas sites used 1,315,133 MWh, and renewable-energy consumption reached 151,575 MWh.
These energy figures describe production-site use rather than the electricity required to charge vehicles after sale. The 2023 production-site measures come from the Kia Sustainability Report 2024.
Kia’s renewable-energy targets are corporate forecasts: 66% at facilities worldwide by 2030, 82% by 2035 and 100% by 2040. None of these targets should be presented as achieved performance.
Kia EV Performance and Wider Electric-Car Market Data
The EPA provides a U.S. industry benchmark rather than Kia-specific results. Its model-year 2024 figures are preliminary or projected, while model years through 2023 are final in the report.
- EPA projected BEVs and PHEVs together would reach 15% of U.S. light-duty vehicle production in model year 2024.
- EPA reported that BEVs accounted for 36% of U.S. model year 2023 car-SUV production, a regulatory class that is not all SUVs and is not Kia-specific.
- The average U.S. model year 2023 new vehicle had estimated real-world emissions of 319 g/mi CO2 and fuel economy of 27.1 mpg.
- Average U.S. model year 2023 real-world CO2 was 18 g/mi lower than in model year 2022.
- U.S. car-SUV CO2 emissions fell 60 g/mi, or 24%, from model year 2022 to 2023, while fuel economy increased by 7.2 mpg.
- The average U.S. model year 2023 new vehicle had a 0-to-60 time of 7.3 seconds, while EPA projected 7.4 seconds for model year 2024.
EPA attributes part of the car-SUV emissions change to the influx of BEVs, but these are industry-wide findings. The source is the 2024 EPA Automotive Trends Report: Greenhouse Gas Emissions, Fuel Economy, and Technology since 1975.