Kia sales statistics span several different measures: worldwide distributor sales, ex-factory volume, U.S. company-reported sales and future corporate targets. The figures below keep those definitions, periods and geographies separate.
Key Kia Sales Statistics
The most useful headline figures are:
- In 2024, Kia sold 3,089,457 vehicles worldwide, a new annual record.
- In 2023, Kia sold 3,087,384 vehicles worldwide, including 563,660 in South Korea.
- In 2022, Kia sold 2,903,619 vehicles worldwide, 4.6% more than in 2021.
- In 2021, Kia sold 2,776,359 vehicles worldwide.
- In 2024, Kia sold 2,543,361 vehicles outside South Korea, up 1% year over year excluding special-purpose vehicles.
- In 2024, Kia sold 540,010 vehicles in South Korea, down 4.2% from 2023.
- In 2024, Sportage was Kia’s top-selling global model with 587,717 vehicles.
- In 2024, Seltos ranked second globally with 312,246 vehicles.
- In 2024, Sorento ranked third globally with 280,705 vehicles.
- In 2024, Kia America sold 796,488 vehicles in the United States, compared with 782,451 in 2023.
- In 2024, SUVs represented 76% of Kia America’s annual U.S. sales.
- In 2024, Kia U.S. EV sales rose 74% year over year and represented 7% of total sales.
- In 2024, Kia France’s electrified models represented 57% of its sales mix, compared with 45% for the market.
- In 2022, Kia sold almost 80,000 EV6 vehicles worldwide, an estimate rather than an exact count.
- Kia’s 2030 worldwide target is 1.6 million annual EV sales, a forecast rather than an observed result.
- Kia’s 2030 target is 2.48 million annual electrified-model sales, equal to 58% of total sales.
- Kia’s 2025 global sales target is 3,216,200 vehicles, including 550,000 in Korea and 2,658,000 abroad.
- Kia’s 2030 global annual sales target is 4.3 million units, 34.4% above its 2024 annual goal of 3.2 million.
Contents
- Global Kia sales statistics and annual records
- Kia sales trends in Korea and overseas markets
- Kia model sales statistics
- Kia U.S. sales statistics and SUV mix
- Kia electrified-vehicle sales statistics
- Kia sales targets, production and financial scale
Global Kia Sales Statistics and Annual Records
Kia’s reported worldwide distributor sales reached 3,089,457 vehicles in 2024, up 0.1% from 2023 and described by Kia as a new annual record. The 2024 December total was 240,537 vehicles, 11.8% above December 2023; Kia identifies those monthly results as unaudited and preliminary. Kia’s 2024 global sales release
| Year or period | Worldwide sales | Comparison or definition |
|---|---|---|
| 2021 | 2,776,359 | Company-reported annual sales |
| 2022 | 2,903,619 | 4.6% above 2021 |
| 2023 | 3,087,384 | Includes 2,518,016 foreign-market vehicles and 563,660 in South Korea |
| 2024 | 3,089,457 | 0.1% above 2023; new annual record |
| December 2022 | 236,874 | 13.7% above December 2021; preliminary |
The 2022 release reported 2,903,619 global vehicles, 127,260 more than the 2021 total. It also reported 236,874 vehicles in December 2022, while noting that monthly figures were preliminary and not certified. Kia’s 2022 sales release
Kia’s 2024 total exceeded its 2023 total by 2,073 vehicles, a simple difference between company-reported totals rather than an independently audited statistic. The category treatment also matters: special-purpose vehicles were categorized separately from 2023, so comparisons should retain that qualification.
Kia Sales Trends in Korea and Overseas Markets
The regional split shows Kia’s sales scale outside South Korea and at home, but the company uses more than one sales concept. Worldwide releases generally discuss distributor sales, while Kia’s investor-relations graph reports ex-factory sales, which are not identical to retail sales.
| Geography and period | Sales | Reported change or scope |
|---|---|---|
| Outside South Korea, 2021 | 2,241,343 | Comparison-year total |
| South Korea, 2021 | 535,016 | Comparison-year total |
| Outside South Korea, 2022 | 2,362,551 | 5.4% above 2021 |
| South Korea, 2022 | 541,068 | 1.1% above 2021 |
| Outside South Korea, 2024 | 2,543,361 | 1% above 2023, excluding special-purpose vehicles |
| South Korea, 2024 | 540,010 | 4.2% below 2023 |
December 2022 illustrates the different regional movement within a single month. Kia reported 186,338 non-Korea vehicles, 16.1% above December 2021 but 8.5% below November 2022, while Korea sales reached 50,536, 5.7% above December 2021 but 3.2% below November. Kia’s 2022 sales release
Kia’s investor-relations figures provide a separate ex-factory view: 3.024 million units in 2024, comprising 540,000 Korea, 1.004 million exports and 1.480 million overseas operations. The comparable 2023 total was 3.064 million units, split into 566,000 Korea, 1.050 million exports and 1.448 million overseas; 2022 totaled 2.829 million, with 541,000 Korea, 909,000 exports and 1.379 million overseas. Kia financial graphs
Kia Model Sales Statistics: Sportage, Seltos and Sorento
SUV and crossover nameplates lead Kia’s global model totals in the supplied annual releases. Sportage ranked first in 2024, followed by Seltos and Sorento.
| Model | 2022 worldwide sales | 2024 worldwide sales |
|---|---|---|
| Sportage | 452,068 | 587,717 |
| Seltos | 310,418 | 312,246 |
| Sorento | 222,570 | 280,705 |
Between the two reported years, Sportage increased by 79,941 vehicles, Seltos by 1,828 and Sorento by 58,135. These are derived comparisons between company-reported model totals from separate releases, not separately observed measurements. Kia’s 2024 global sales release and Kia’s 2022 sales release
Sportage’s 2024 total was approximately 19.0% of Kia’s reported worldwide total when the model and company figures are compared. That percentage is an approximation because models may be reported on different aggregation bases.
Kia U.S. Sales Statistics and SUV Mix
Kia America sold 796,488 vehicles in the United States in 2024, compared with 782,451 in 2023. December 2024 volume was 73,303 vehicles, versus 60,275 in December 2023, and Kia America reported seven consecutive years of retail-sales growth excluding fleet through 2024. Kia America’s 2024 sales release
SUVs and utilities were central to the U.S. mix. The company reported that SUV and utility sales rose 8% year over year in 2024 and that SUVs accounted for 76% of annual sales.
| U.S. model or grouping | 2024 sales | 2023 sales |
|---|---|---|
| Sportage | 161,917 | 140,780 |
| Telluride | 115,504 | 110,765 |
| Sorento | 95,154 | 88,625 |
| K4/Forte combined label | 139,778 | 123,953 |
| Soul | 52,397 | 61,263 |
| Carnival | 49,726 | 43,687 |
The U.S. release also reported that EV sales rose 74% year over year and represented 7% of total sales in 2024. The EV, SUV and utility categories use Kia America’s definitions and should not be treated as interchangeable with global distributor sales.
Kia Electrified-Vehicle Sales Statistics
Kia’s electrified-vehicle data combines observed regional mix, an estimated historical model count and forward corporate targets. Those categories should remain distinct when interpreting adoption.
In France, electrified models made up 57% of Kia’s 2024 sales mix, compared with 45% for the market. HEVs alone represented 36% of Kia France’s mix versus 19% for the market, including three named HEV models. Kia’s 2024 global sales release
Kia reported almost 80,000 EV6 vehicles sold worldwide in 2022. “Almost 80,000” is an estimate-like company description, not an exact count. Kia’s 2022 sales release
Kia’s investor-day plan sets several 2030 electrification goals:
- 1.6 million annual EV sales worldwide.
- 2.48 million annual electrified-model sales, equal to 58% of total sales.
- 882,000 annual HEV and PHEV sales.
The same plan called for six HEV models in 2024, eight in 2026 and nine in 2028, plus 15 EV models by 2027. These are lineup plans and targets, not observed sales outcomes. Kia’s 2024 CEO Investor Day
Kia Sales Targets, Production and Financial Scale
Kia’s 2025 global sales target was 3,216,200 vehicles, including 550,000 in Korea, 2,658,000 abroad and 8,200 special-purpose vehicles. This is a corporate target, not observed sales. Kia’s 2024 global sales release
Kia’s 2024 business plan targeted 3.2 million wholesale units, 3.14 million retail sales and a 3.8% global market share. Wholesale and retail are different measures, and the market-share denominator was not independently defined in the cited release. Kia’s 2024 CEO Investor Day
| Measure | 2024 or current figure | Future plan |
|---|---|---|
| Global annual sales | 3.089 million distributor vehicles in 2024 | 4.3 million units in 2030 |
| Electrified sales | Regional and model-specific observed figures | 2.48 million in 2030 |
| EV sales | Almost 80,000 EV6 worldwide in 2022; 7% of U.S. sales in 2024 | 1.6 million annually in 2030 |
| PBV sales | No observed total supplied | 250,000 in 2030: 150,000 PV5 and 100,000 PV7 |
Kia states that its 2030 global annual sales target of 4.3 million units is 34.4% above its 2024 annual goal of 3.2 million. Its 2030 PBV target is 250,000 units, split between 150,000 PV5 and 100,000 PV7. Kia’s 2024 CEO Investor Day
Financial scale provides context but is not a sales-volume measure. Kia’s revenue was KRW 107,449 billion in 2024, compared with KRW 99,808 billion in 2023; it was KRW 86,559 billion in 2022 versus KRW 69,862 billion in 2021. Kia financial graphs
Kia’s investor-day plan allocated KRW 38 trillion of investment through 2028, including KRW 15 trillion for future business. Planned investment is guidance rather than realized expenditure or a sales outcome. Kia’s 2024 CEO Investor Day